July 19, 2026 · 4 min read
What is Generative Engine Optimization (GEO)?
GEO is getting your brand named and cited inside AI answers, and it's quickly becoming where buyers decide.
GEO · AI search · Fundamentals
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Guides
GEO & AI search, in plain English.
Short, straight guides to getting found in the AI-search era: what GEO is, how it differs from SEO, and how to get your brand named by the assistants your buyers now ask.
July 19, 2026 · 4 min read
GEO vs SEO: what actually changed with AI search
SEO gets your page ranked, and GEO gets your brand named inside the answer. You now need both.
GEO · SEO · AI search
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July 19, 2026 · 5 min read
Why isn't my SaaS showing up in ChatGPT?
Almost always one of three gaps, and two equally invisible companies rarely have the same one. Here is how to tell which is yours.
GEO · AI search · SaaS
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August 21, 2026 · 5 min read
Why isn't my product recommended by ChatGPT?
AI assistants now write shopping shortlists. If your product isn't in the answer, here are the five gaps that decide it.
GEO · Ecommerce · AI search
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August 21, 2026 · 6 min read
SEO vs GEO: what your Shopify store needs first
One condition decides it, and for most stores the honest answer is the boring one.
SEO · GEO · Ecommerce
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August 21, 2026 · 7 min read
GEO: agency, in-house, or software?
Three honest options with three different jobs. Here's which one fits which store, including the cases where we are the wrong answer.
GEO · Ecommerce · Buying
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October 4, 2026 · 5 min read
Why isn't my ecommerce site showing up in AI chatbot answers?
We tested 115 real online stores. Almost none had locked the AI crawlers out. Here's what we found, and what a crawler test can't show.
GEO · Ecommerce · Research
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October 4, 2026 · 5 min read
Who can help my Shopify store show up in AI answers?
Four kinds of help exist. Which one fits depends on what's actually missing, and on who at your company will own the result.
GEO · Shopify · Buying
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