About Deadpan Labs
The agency that tests on its own brands first.
Deadpan Labs is a small SEO and GEO agency in Miami, Florida, founded in 2026 and working remote-first. We get Shopify and DTC brands found (ranked in search and named in the AI answers buyers now ask first), and we report it monthly in a workspace you can open, not a PDF. It is run lean on purpose by its founder, Pablo Aguiar: you talk to the person doing the work.
There is no pitch theater here and no inflated deck. Client names stay confidential, so what this site shows is first-party: one of our own products went from zero to more than 900 downloads in its first three weeks with no ad spend, and past 6,000 by October 2026.
Last updated 2026-08-31 · Deadpan Labs · Miami, FL
01
One team, modern stack
The people who write the strategy also ship the code and run the campaigns. Your dashboard runs on the same technology we run our own company on, not somebody else's tools stitched together.
02
Honest scoping
Before any commitment you get what it takes, what it costs, and what the first milestone looks like. If we're not the right fit, we say so.
03
Built to be found
A build isn't done when it deploys. It's done when buyers find it. Every project ships with the search and AI-search work attached, not sold afterward.
Why it is built this way
Two findings decided the shape of this company.
A company’s structure is an argument about where work goes wrong. Ours is built around two things other people measured, each attributed to the organization that measured it:
- 1 · The click is being absorbed by the answer. The Pew Research Center tracked 900 U.S. adults across 68,879 Google searches in March 2025 and found they clicked a traditional search result on 8% of visits where an AI summary appeared, against 15% of visits where none did. Shipping a product without a plan for being named is shipping into a channel that is getting quieter. That is why marketing is attached to the build here and not sold afterward.
- 2 · Being cited runs through the same surface as ranking. Semrush, studying 5,000 keywords and more than 150,000 citations, found Perplexity's cited domains overlap Google's organic top ten by more than 91% and its cited URLs by 82%, with Google AI Overviews reusing roughly 86% of the same domains. Whether an engine can read your product is settled by how the page was built. That is why the same people write the code and read the search data.
None of that entitles anyone to promise you a ranking or an AI recommendation, and we do not. It explains why the work is organized the way it is, which is a different and more useful claim.
The facts
Everything a buyer usually has to ask for.
| Field | Deadpan Labs |
|---|---|
| Legal entity | Deadpan Labs LLC |
| Founded | 2026 |
| Founder | Pablo Aguiar |
| Based in | Miami, Florida, United States |
| How we work | Remote-first, with companies anywhere |
| What we build | SEO and AI-search visibility, paid media and brand, software and mobile, security |
| Who it is for | Small and growing ecommerce brands: Shopify and DTC first, marketplace sellers welcome |
| Client names | Kept confidential. The proof on this site is our own |
| What we will not promise | A ranking, or that an AI assistant will recommend you |
The last two rows are the ones most agencies leave off a page like this. They are the reason the rest of it is worth reading.
Questions buyers ask
Frequently asked.
Who is Deadpan Labs?
Deadpan Labs is a small SEO and GEO agency in Miami, Florida, founded in 2026 and working remote-first. We get Shopify and DTC brands found (ranked in search and named in the AI answers buyers now ask first), and we build the reporting workspace the work lands in. Being small is the design, not a stage we are trying to grow out of. You talk to the person doing the work, with no account manager relaying messages. The name is the standard we hold ourselves to: we would rather say a plain thing that is true than a big thing that is not.
How many people work there, and does that matter?
It is a lean firm by choice, and the trade is real in both directions. What you give up is bench depth: we cannot staff four parallel workstreams the way a fifty-person agency can, and we will tell you when a job is bigger than us. What you get is that nothing is translated: the person who scoped the work writes the code and reads the search data, so there is no handoff between a strategy deck and an implementation nobody attended the meeting for.
Can you show client work?
Not publicly. Client names stay confidential, so there is no logo wall or roster on this site. What we can show in full is first-party: we grew one of our own products from zero to more than 900 downloads in its first three weeks with no ad spend, and past 6,000 by October 2026, and we run the same monthly AI-visibility panels on our own brands that we would run on yours.
Do I have to run my store on your software?
No. Deadpan Labs is the SEO and GEO agency. Running the store itself (orders, inventory, payments, CRM) is Vercid, a separate product from the same company, sold and priced on its own, and never a condition of hiring us. What comes with our work is a progress dashboard of your own, built on the same technology as Vercid and scoped to what we do for you: search positions, AI-visibility verdicts, the brands cited instead of you, and campaign progress.
Why is the marketing attached to the build here?
Because whether an engine can read your product is decided by how the page was built. Semrush, in a study of 5,000 keywords and more than 150,000 citations, found Perplexity's cited domains overlap Google's organic top ten by more than 91%, so the technical work and the getting-found work are the same surface read by different machines. Meanwhile the Pew Research Center, tracking 900 U.S. adults across 68,879 Google searches in March 2025, found people clicked a traditional result on 8% of visits where an AI summary appeared against 15% where none did. Shipping without a plan for being found is shipping into a channel that is getting quieter.
What will you not do?
We will not promise you a ranking or promise that an assistant will recommend you, because no vendor controls what a search engine ranks or what a model says, and the honest version of this work is a direction over time, not a guarantee. We will not inflate a result to look bigger than we are, and client names stay confidential. And we will not keep carrying work your own team can do. The point of training your team from day one is that you are able to leave.