Pricing
Here is what it costs.
Most agencies make you book a call to find out what they charge. An ecommerce SEO and AI search engagement with us starts at a $2,500 fixed-price audit, and ongoing work usually lands around $3,000, $4,500 or from $7,500 a month depending on how big your catalog is, how contested your category is, and how much of the writing we do.
Those are centers, not a rate card. We would rather scope something that fits your budget than lose the conversation over a number on a page, so treat every figure here as the start of one.
Last updated 2026-08-21 · reviewed quarterly
For context
What this work costs everywhere else.
Two independent measurements put the average agency retainer at almost exactly the same place. Ahrefs surveyed 439 providers and found an agency average of $3,209 a month. Clutch, working from 65,550 company profiles, arrives at $3,199. A survey of 376 agencies by SparkToro found roughly half billing between $1,000 and $5,000 a month and about a third between $5,000 and $10,000.
AI search work carries a documented premium on top of that, and ecommerce carries another one, because product catalogs need structured data at the variant level rather than the page level. Our numbers sit inside those bands rather than above them. We are not the cheapest option and we are not trying to be the most expensive.
Start here
The audit is $2,500, and it stands alone.
A fixed price for a fixed scope. We build a panel of the questions your buyers actually ask, run it repeatedly across ChatGPT, Perplexity and Google AI, and hand you the raw answers alongside the finding.
Repeatedly matters. The same question asked twice can name different brands, so a single screenshot proves nothing in either direction. Sampling is the difference between a measurement and a screenshot, and we publish the sample counts.
- 50 to 150 buyer questions, sampled repeatedly across four engines
- Which brands get recommended instead of you, and how consistently
- The exact sources the engines cite to justify those recommendations
- A catalog and technical read: what is stopping you being readable
- A prioritized fix list, ordered by what actually moves the answer
- A re-measure at 90 days, included — so you can see whether anything changed
- Credited in full against a retainer started within 90 days
Monthly
Three shapes the ongoing work takes.
Everything below is a countable deliverable rather than an adjective, so you can tell what you are buying and hold us to it.
Foundation
Around $3,000
per month
One market, one language, a catalog you could still list on a page.
- A monthly visibility panel of 40 to 60 buyer questions across ChatGPT, Perplexity and Google AI, sampled repeatedly rather than once
- Named substitutes: which brands the engines recommend instead of you, and the sources they cite to justify it
- Product and organization structured data across your priority catalog
- The technical work that decides whether the engines can read you at all
- Two content pieces a month, written to the questions the panel shows you losing
- A monthly report and a call, with the raw answers attached so you can check our work
Growth
Around $4,500
per month
The common shape. Two channels, a catalog with real variant depth, or a category where somebody else already owns the default answer.
- Everything in Foundation, on a panel of 80 to 120 questions
- Variant-level product data, not just parent products — the level most stores are thinnest at and the one shopping answers read
- Four content pieces a month
- Citation work: getting you into the independent roundups, review platforms and community threads the engines actually cite
- Classic search run alongside it, because the same pages serve both
- A call every two weeks
Scale
From $7,500
per month
Large catalogs, more than one market or language, or a brand that needs original data of its own to get cited.
- Everything in Growth, on a panel of 150 to 300 questions
- Multi-market and Spanish-language coverage, which in Miami is a first-class requirement rather than an add-on
- Six to ten content pieces a month
- Digital PR and original research — the work that earns citations you cannot buy
- Weekly cadence and a named owner
The first month
A setup fee, scaled to your catalog.
Most of the work happens before any of it shows. The baseline panel, the catalog audit, the structured data, the technical fixes — that is front-loaded, and it is why so many agencies demand a twelve-month contract instead. We would rather charge for the ramp and let you leave.
| Catalog | One-time setup | What it covers |
|---|---|---|
| Up to 250 products | $1,500 | Baseline panel, technical audit, structured data across the catalog |
| 250 to 1,000 | $2,500 | The above, plus variant-level product data and collection structure |
| 1,000 and up | $4,000 | The above, plus feed and template work so new products inherit it |
If you took the $2,500 audit first, it comes off this in full.
What moves it
Why your number will differ.
Catalog size
The number of products we have to make machine-readable is the single biggest driver. Fifty products and five thousand products are different jobs, and variant depth matters more than the headline SKU count.
Category density
If three brands already own every answer in your category, displacing them takes longer and costs more than being first into a category nobody has claimed. We tell you which one you are in before you commit.
The state you start in
A store on a clean modern theme with working structured data starts closer than one carrying five years of technical debt and a checkout nobody wants to touch. The audit tells us which, and the setup fee reflects it.
Markets and languages
Each additional market or language multiplies the panel, the content and the citation work. Spanish-language coverage is common here and is priced as real work rather than a translation pass.
How much we write
Content is the most elastic line in any of these numbers. If your team writes and we direct, the number comes down. If we write everything, it goes up.
Not included
What our number does not cover.
Stated here rather than discovered later.
- Advertising spend. If we run paid media, the budget goes to the platforms, not to us, and the management fee is separate and quoted separately.
- Your software subscriptions — Shopify, apps, email and SMS platforms, review platforms. You own those accounts and pay for them directly.
- Custom theme or application development beyond the changes our own work requires. We will quote it as its own project.
- Paid placements, sponsored posts and paid directory listings. We do not buy citations, and we will tell you when someone is offering to sell you one.
- Photography, video production and creative shoots.
Terms
Ninety days, then your call.
Engagements start with a ninety-day term, because the first three months are where the front-loaded work happens and a shorter run would not be a fair test of it. After that it is month to month with thirty days’ notice.
You own everything either way. The content stays on your site, the structured data stays in your theme, the accounts stay in your name, and the measurement history comes with you. Invoices are monthly in advance; the setup fee and the audit are billed once, up front.
Honestly
When you should not hire us.
- You want a guaranteed position in an AI answer. Nobody can honestly sell that, and the section below explains why.
- You want the cheapest possible number. Tracking software starts around $99 a month and you should buy that instead if a dashboard is what you need.
- You need results inside thirty days for a launch. This work compounds; the first movement is usually visible in six to ten weeks.
- You want us to write about a product we cannot verify claims for. We check claims before we publish them, and that occasionally slows things down.
Questions
What people ask about price.
Are these prices fixed?
No. They are where engagements of this shape usually land, not a rate card. Scope moves the number in both directions — a smaller catalog, a team that writes its own content, or a single narrow question can all bring it down, and we would rather scope something that fits your budget than lose the conversation over a number on a page. Tell us what you have to spend and we will tell you honestly what it buys, or that it does not buy enough to be worth starting.
Why not cheaper?
Because below roughly $2,500 a month the honest version of this work does not fit. Tools that track AI visibility cost between $99 and $500 a month, and a retainer near that price is usually a software seat with a monthly PDF wrapped around it. If a dashboard is what you want, buy the dashboard — Profound, Otterly, Scrunch and Semrush all sell one, and Athena has a free tier. What you are paying us for is the work that changes what the dashboard says.
Do you guarantee we will be recommended by ChatGPT?
No, and be careful with anyone who does. A 2026 survey of forty-five studies on generative engine optimization found no technique with a stable, cross-platform causal effect on discoverability, and separate testing has shown the same prompt rarely returns the same list of brands twice. What we can commit to is measurement you can audit and work that is defensible on its own terms: making your catalog readable, getting you into the sources these engines cite, and reporting what moved with the sample sizes attached.
How long is the commitment?
Ninety days to start, then month to month with thirty days' notice. The first ninety days is where the front-loaded work happens, so a shorter run would not be a fair test for either of us. After that, staying should be your choice each month rather than a clause you signed.
What happens in the first month?
We run the baseline panel, audit the catalog and the technical surface, and come back with what is actually wrong in priority order. You get the raw answers, not just a score. If the honest finding is that AI search is not your problem right now, we will say so — that has happened and it will happen again.
Who owns the work if we stop?
You do. The content stays on your site, the structured data stays in your theme, the accounts stay in your name, and we hand over the measurement history. Nothing we build for you is hostage to the relationship continuing.
Can we start with just the audit?
Yes, and most people should. It is a fixed price, it stands alone, and if you take a retainer within ninety days we credit it in full. It is also the only way either of us can price the ongoing work honestly.
Next
Find out where you stand before you spend anything.
The free check runs a short panel and tells you whether the engines name you at all. If the answer is uncomfortable, the audit is the next step. If it is fine, we will tell you that too.
Want the background first? AI search visibility for ecommerce explains what we are measuring and why, and agency, in-house, or software makes the case for the two options that are not us.