GEO & AI-search, answered.

What Generative Engine Optimization is, how it differs from SEO, and how to get your brand cited by ChatGPT, Perplexity, and Google AI Overviews.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of making a brand appear in — and get cited by — AI answer engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini. Where traditional SEO optimizes for a ranked list of links, GEO optimizes for being named directly inside the AI's generated answer, which is increasingly where buyers make decisions.

How is GEO different from SEO?

SEO gets your page ranked in a list of blue links; GEO gets your brand named inside an AI-generated answer. They overlap — clean technical SEO, structured data, and clear content help both — but GEO adds specifics: an llms.txt file, rich schema, answer-shaped content that directly resolves a question, and presence in the sources AI models actually read. A site can rank #1 in Google and still be invisible in ChatGPT.

How do I get my website cited by ChatGPT, Perplexity, or Google AI Overviews?

Give the AI something clean to extract and a reason to trust it: add an llms.txt file describing your site, mark up pages with structured data (Organization, Product, FAQ, Article schema), write content that answers real questions in plain, quotable prose, state facts concretely, and earn mentions in the reputable sources and communities those engines read. Answer the question directly on the page — AI engines quote extractable answers, not sales copy.

Why isn't my business showing up in AI search results?

Usually one of three reasons: the AI engines can't cleanly parse your site (no structured data, no llms.txt, thin or vague content), your pages don't directly answer the questions buyers ask, or you're absent from the third-party sources those models cite. It's rarely a single switch — it's a discoverability gap that a GEO audit can pinpoint and rank by fix priority.

Can you check whether AI assistants recommend my brand?

Yes. Deadpan Labs runs the buyer-intent queries your customers actually ask across ChatGPT, Perplexity, and Google AI, records whether you're named and who gets cited instead, then audits your site to explain why — and hands you a ranked list of fixes. It's the fastest way to see exactly where you stand in AI search.

Does Deadpan Labs only do GEO, or marketing and software too?

GEO and AI-search visibility are our specialty and lead offering, but we're a full studio: we also run paid media and classic SEO, build brands, and design and develop software and web apps. The through-line is one accountable team for both the marketing and the product behind it — no handoff between vendors.

Where is Deadpan Labs based and who do you work with?

Deadpan Labs is a software and marketing studio founded in 2026, based in Florida, USA, working with clients everywhere. We focus on small and growing companies — especially digital-native and SaaS brands that need to be found in AI search — and we've built and grown our own products, so we ship, we don't just advise.