Does AI recommend you, or your competitor?
A growing share of buyers ask an assistant which product to use, then act on the answer. If the model doesn’t name you, you’re not in the running. We’ll check where you stand for free and show you who’s being recommended instead.
What we measure
What your scorecard shows
We ask each AI the questions your buyers ask and read the whole answer, links included. Your scorecard shows the same things for each engine, so you can compare engines now and track changes later.
- Named or not
- Whether the answer names you.
- Where
- Your position when you are named. First of three and fifth of five are not the same result.
- Who instead
- Every brand the answer names, in the order it names them. This is your real competitive set in AI answers, and it is often not the one you'd guess.
- Which sources
- The pages the answer leaned on: roundups, review sites, forums, retailer listings. These are the places you'd need to be.
- Whether AI can read you
- Your robots.txt and product pages, read the way an AI crawler reads them. Usually fine. When it isn't, the scorecard says so.
A real example
The check we ran on ourselves
On October 1, 2026 we asked Google’s AI Overviews and Perplexity the kind of questions a store owner asks when looking for an agency like ours. Here are five of the answers, in the format your scorecard uses. Your scorecard shows the exact questions and names the brands. Here we leave the questions out and only count the brands, because we don’t name other agencies on our own site.
| Question | Named? | Named instead | |
|---|---|---|---|
| Question 1Google AI Overview | Google AI Overview | No | 5 other agencies |
| Question 1Perplexity | Perplexity | No | 4 other agencies |
| Question 2Google AI Overview | Google AI Overview | No | 4 other agencies |
| Question 3Google AI Overview | Google AI Overview | No | 5 other agencies |
| Question 4Perplexity | Perplexity | No | Nobody. A how-to answer that recommends no agency |
On that pass we were named in 0 of 16 answers. That’s the baseline we measure ourselves against, and why we keep checking. The scorecard also shows which sources each answer leaned on. In two of the answers, the first source cited was an agency’s own “best agencies” list, and the answer named that same agency first. That’s the kind of thing you only learn by reading the answers.
AI answers change between runs, so a free check tells you where you stand today, and we say so on the scorecard.
Questions
Before you send it
- Is the AI visibility check really free?
- Yes. No card and no sales call. A person on our team runs it and emails you the scorecard. We only email you again if you check the marketing box.
- Which AI assistants do you check?
- ChatGPT, Perplexity and Google's AI Overviews. Each one is recorded separately, because the same question often gets a different shortlist on each.
- What questions do you ask them?
- The ones your buyers ask, in the words they use. If you have one in mind, add it to the form.
- Why does ChatGPT give me a different answer when I ask it myself?
- Because AI answers change from run to run, by account and by location. That's how these systems work, not a glitch. So the scorecard is a dated snapshot of where you stand, not a permanent verdict.
- Do you guarantee I'll show up in AI answers?
- No. Nobody controls what a model says, and anyone who promises a mention by a date is guessing. What the check tells you is where you stand today, who is named instead, and which sources the answers leaned on.
- How is this different from the AI crawler check?
- The crawler check answers one question in a few seconds: can the AI crawlers read your site? This check answers the bigger one: when buyers ask, does the AI name you? Being readable and being named are different things. When we tested 115 online stores, almost all of them were readable, so for most stores the question that matters is the second one.
- What do you do with my information?
- We use it to run the check and send you the scorecard. Marketing email only if you check the box. The details are in our privacy policy.
Want the full picture? Read the AI-search visibility guide, check your site’s crawler access, read our privacy policy or talk to us.